Dear Paul's colleague:
(I took the principals' pictures at Hayfield Capital)

Good photos
May 2008
Good photos Spacer
Paul Ryan is just too cool for words... What makes a good photo?
What makes an appropriate photo?
What do those hands mean?

We have ideas about this...
Good photos
Spacer
 
Look competent without looking stuffy
Why does this work? Despite hating to have his picture taken, Jamie needed an effective headshot for the press. As an executive at a large advertising agency, he wanted to look approachable and competent without looking stuffy.
Choose colors that support success and security
Why is this good? Madeleine looks relaxed, looks in charge and is surrounded by custom-designed furniture and original fine art. She's also in a sea of blues and yellow/orange, a color pairing that represents wealth, power and success.
Hand positions say a lot - be careful where they go
Why is this interesting? This top-producing broker represents understated success in all black, from a cashmere turtleneck to polished wing-tips. The empty scene is lit to draw the eye to Ed's face and his hands are positioned in a classic academic pose that conveys expertise.
Balance is key; feminine authority can be done well
Why pick this shot? Antoinette consults with Wall Street's top brass. She needed an image that balanced power with style and femininity. Softly crossed arms convey authority without closing out the viewer while the softly styled hair compliment her feminine beauty.

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Approximately 175 images
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Two 8x10 prints
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Digital files for print and web
 
 
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