Web site |
Purpose |
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Geared
toward women between the ages of 30 and 55, this consumer
photography site draws young, affluent families looking
for holiday photos and summer portraits.
It also attracts women looking for "personal"
portraits, aka nudes.
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Designed for affluent pregnant
women in the New York, New Jersey and CT, this site draws
women who are usually around 25 weeks pregnant. |
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Built for the editorial or
commercial art buyer, this site showcases portrait work,
still life and lifestyle photography. |
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This site draws New York's
thousands of pet owners primarily in the fall when they're
planning their holiday cards.
Almost all the photography is in black and white. |
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SampleX caters to home-owners undergoing reconstruction.
He's selling peace of mind and a cool head through these
maddening ordeals, so he needed
a web site that read "easy, simple and relaxing." |
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Chuck Goldberg, principlal
of the Pentucket Company, serves the real estate brokerage
and advisory needs of individuals and corporations in
and around New York City.
Chuck's philosophy is all about integrity and value, so
we kept his site clean and green. |
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Boudoir, burlesque, nudes.... these all reside on this brand new site. Check it out and think about having your own session. |
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Bob Huott, one of more brilliant
people I've ever met, plays in a rock band where members
build their own instruments and use computers to generate
sound. |
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I did all the food photography for this restaurant and recommended they re-do their rather unappealing web site. |
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Newsletters |
Purpose |
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This was a year-end plea to move some of the fine art framed prints sitting in my apartment.
Forty-eight hours after sending, here were my stats:
Open rate: 53.2%
Click-thru: 18.7%
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My results
Open Rate: 54.1%
Click Rate: 16.3%
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This newsletter showed my Photoshop skills. I featured before and after photos with astonishing changes in color, tone, eye color and skin surface.
Industry Average
19.1%
3.2%
*Source: MailChimp
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Ella started new production in Latin America and was able to ramp up participation for lots of Fall 2009 shows and events. |
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Ella Vickers makes
beautiful gear out of recycled sailcloth.
Ella needed to announce all the road shows that would
feature her product during the 2009 sailing season. |
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Ella is big on green, so she
wanted to share with the world that she would be attending
New York's first GoGreen Expo. |
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Ella Vickers, Inc. had to
change its name from Nauti Gear, Inc. because Nautica
decided her business was going a little too well.
I wrote the press release to explain why, when and how. |
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This newsletter targeted my
friend Paul's client base.
I asked for corporate photography, corporate copywriting
and web design. |
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Every once in a while I share
recent work and current projects with friends and clients.
I always get wonderful feedback and new work from these. |
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This was a particularly full
newsletter. I'd had editorial shots published, including
a cover, and wanted to let people know. |
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After the initial maternity
photography launch, I decided to re-design the site.
I'd also succeeded in getting a pregnant model to completely
disrobe in one of the United State's busiest parks, Muir
Woods. |
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